IN 1990 the contest scene was warming up a bit as seen by the number of entrants below. Pipes were still dug by hand and the entire ethos was a lot of D.I.Y. – if the pipe needed some work, grab a shovel. CONTEST ANNOUNCEMENT -  send the name of  bib #128 to competition@westbeach.com to win a FREE JACKET.

Devun Walsh recounts his memory of the event in  “Out Westbeach: Snowboarding, Westbeach, and a new Canadian Dream”.

I really remember [Sean] Johnson bonking the announcer stand [and] Jamie Lynn doing late-grab 540s and snowboarding way different than anyone else. The first time I saw him was at Westbeach, and he’s doing those frontside fives in the pipe, and he’d come around late mute and bone ’em out straight—it was just like, “That is sick! He’s so different.” There was just a clear-cut difference. It’s not like he was going that much bigger—it was just solid. And that’s when I was like, ‘That’s who I wanna snowboard like.’  – Devun Walsh

Below – Sean Johnson (founder Stephchild snowboards)  bonking the announcer’s stand.

Below – Westbeach team rider Kevin Young – perfect style.

Below – Kevin Young in the news.

Dano Pendygrasse puts it this way in “Out Westbeach; Snowboarding, Westbeach and a new Canadian dream” (buy it here)

So, in April 1989, Cypress Mountain in West Vancouver became the first host of what would become an iconic event. I was 19, and I remember it being a pretty big deal. A big-name American pro, Dan Donnelly, drove up, which was something most riders hadn’t seen up until that point, and people came from all over the province to ride, watch, and party. I guess because it wasn’t very good, I don’t remember much of the “pipe,” but what I always will remember is the jump that was built at the end of it: a big booter to a terrible landing that pun- ished everyone who hit it. The halfpipe contest became a jump contest, and Don Schwartz won it with a backflip full twist. Warburton blasted some double-grab rocket airs, and Ross Rebagliati’s signature method air was good enough to push him to a win in the amateur category. That kid had style, man. I used to think it was a shame that he got into racing, because he was so good at freestyle, but then he won the Olympic gold medal. I doubt he regrets the switch.

IN the mid 80’s before snowboardings’ rise in popularity and commercial appeal, shred competitions were near non existent. Surfing on the other hand, had roots, lots of participants and competitions. Westbeach was the at the epicenter of the California lifestyle scene and knew it had to stoke the fire and blow the scene up. The solution? The Westbeach Classic!

An excerpt from Out West: Snowboarding, Westbeach and a new Canadian Dream by Dano Pendygrasse available at www.westbeach.com.

The first Westbeach Classic was actually a surf contest. it started in the mid 1980’s on Vancouver Island’s west coast and in its very first year had 100 entrants, including four in the women’s cateogry. As Marco Allinott remembers it, Raph Bruhweiler, who went on to some fame in the surfing world, won the novice category that year. In typical style, Westbeach decided they were going to have a contest, set out to do it, and, without asking too many questions, went ahead and did. Only after they showed up to the beach did they find out that they needed to have an event permit from the Canadian Parks Service. The next year they had that covered and had rented and filled the entire campground at Chesterman’s in Tofino.

Below: A poster from the 1989 Westbeach Surf jam advertising sun, surf, sand and prizes.

The Westbeach Classic Heritage Video 2

The Westbeach Heritage Video Teaser