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At the same time as the Westbeach brand was gaining momemtum there were a whole lot of California brands that were already established and on the scene. Many of them were skate or surf brands such as, Airwalk, Gotcha, Stussy,   and Jimmy’z – featured here. It was around this time that the boom of “streetwear” often credited to Sean Stussy, really got going. Note the awesome cut and paste styles in the ad. Also note the absense of the Westbeach Logo … “Man”.