Westbeach began 30 years ago before snowboarding existed as we now know it. “Streetwear” and “lifestyle” were new ideas imported from California’s surf and skate scene. Chip Wilson’s Westbeach Calgary shop (pictured here) was the spot to get your latest trends, get some original California brands, and know there was more out there than 501′s and button ups. No snowboard sold here yet – it was all about the short!